StrategyOne More than Doubles Productivity Using Connotate for Web Data Collection
Full-Service Market Research Firm Leverages Connotate to Monitor, Collect and Analyze Critical Structured and Unstructured Content
NEW BRUNSWICK, NJ – (February 15, 2011) – Connotate, Inc., a leading provider of solutions that help companies collect data and content from the Web, today announced that its Agent Community solution has been selected by full-service insights-driven strategy firm StrategyOne to power online monitoring and analysis across its multi-national accounts. Within two months of using the Connotate solution, StrategyOne has already seen an unprecedented 118 percent increase in online data collected and processed, providing valuable insights for clients more rapidly. Though StrategyOne was already using automated software tools at the time they turned to Connotate, productivity around monitoring and collecting Web data has more than doubled since Agent Community was deployed.
With the advent of social media and the ubiquity of online news, StrategyOne observed that the volume of available data relevant to their clients was growing at an unsustainable rate in relation to StrategyOne’s research methodologies at the time. StrategyOne needed a way to both affordably collect the constantly-growing universe of content needed for research and quickly distill that content into actionable insights.
StrategyOne provides the full spectrum of traditional market research services – e.g. survey design and deployment, focus group moderation, in-depth interviews, online communities etc. – as well as communications analysis services including media monitoring, reputation management, and social media conversation analytics. The company’s Fortune 1000 clients expect sophisticated deliverables that monitor competitive brand landscapes and help shape their corporate communications and general marketing strategies.
Matthew Groch, VP of Global Analytics for StrategyOne, noted his priorities in selecting a solution: “It had to work. It had to be able to go out to specific media sites online (including social networks) and pull out very specific information that we needed for research purposes. And all this information had to be retrieved and reported in a way a human analyst would instantly understand, with an incredible degree of accuracy. What we needed – and what Connotate was able to deliver — was far beyond what an online search engine could provide.”
StrategyOne evaluated several solutions but was attracted to Agent Community’s ease-of-use, accuracy and scalability. “The really compelling aspect of Connotate with respect to other competitors was how easy it was to automate the collection of content from new sources rapidly and for such a low total cost,” said Groch.
Groch also valued Connotate’s reliable, customizable framework. “Deploying the Connotate solution on a per-site basis allowed for accuracy beyond that supplied by the artificial intelligence engines embedded in other vendors’ solutions, where the solution itself would just make its best guess as to what was relevant to us. Agent Community is very intuitive to use and much easier than other competing platforms we’ve worked with.”
Within less than two months of implementing the Connotate solution, StrategyOne is realizing both internal ROI and tangible benefits for its clients. “We used Connotate in a pilot program involving a large, multi-national consumer electronics firm. One of our projects with this client was creating a monthly media report for their newly-launched gaming platform. They were very particular about making sure they had extensive news coverage from all types of media. Before we implemented Connotate it was a strenuous, manual process. We used the Connotate solution on 30 sites as part of a targeted media list provided to us by our client and measured the total production time before and after using Connotate. The productivity win on the project was so compelling that we are incorporating Connotate across all our customer engagements as rapidly as possible to deliver cost savings back to clients and further increase our level of competitiveness.”
“StrategyOne’s immediate success with Agent Community is exciting and validates the product we’ve created,” said Tom Meyer, CEO of Connotate. “Agent Community is designed to increase productivity exponentially by empowering non-technical users to eliminate the busywork associated with manually hunting for internal and external data. Our newest version – GEN2V3.2 – includes a new ‘full story algorithm’ feature which captures story elements automatically, making deployment of the Connotate solution even faster and more efficient.”
StrategyOne is an insights-driven strategic consulting firm owned by DJ Edelman, the world’s largest independent PR company. StrategyOne provides evidence-based stakeholder insights, analysis and media measurement, and specializes in reputation, branding and communications research, with international capabilities. StrategyOne has offices located in New York, Washington, Paris, London, Brussels, Chicago, Atlanta, Silicon Valley and Abu Dhabi. StrategyOne is a recognized firm among the 2010 Honomichl list of top 50 market research firms across the United States.Visit www.strategyone.net for more information.
For organizations in which content and data are vital to success, Connotate is the Web collection company that that puts the power of Web data monitoring and collection into the hands of the business user. Through an easy-to-use ‘point and click’ interface and patented algorithms, Connotate delivers the scalability, reliability and resiliency necessary to drive strategic value from dynamic, Web sources. With benefits ranging from new content offerings with millions of subscribers, to new revenue streams, competitive advantages and dramatic operational cost savings, Connotate’s growing customer list includes global businesses such as McGraw-Hill, Associated Press andThomson Reuters. Connotate has been named a KMWorld “Trend-Setting Product” for the past five years. For more information, please visit http://www.connotate.com.