Strategy One
With the advent of social media and the ubiquity of online news, StrategyOne observed that the volume of available data relevant to their clients was growing at an unsustainable rate in relation to StrategyOne’s research methodologies at the time. StrategyOne, a full-service market research and communications analysis firm, needed a way to both affordably collect the constantly-growing universe of content needed for research and to quickly distill that content into actionable insights.
Customer Story
Challenge:
With the advent of social media and the ubiquity of online news, StrategyOne observed that the volume of available data relevant to their clients was growing at an unsustainable rate in relation to StrategyOne’s research methodologies at the time. StrategyOne, a full-service market research and communications analysis firm, needed a way to both affordably collect the constantly-growing universe of content needed for research and to quickly distill that content into actionable insights.
Solution:
StrategyOne selected Connotate’s Agent Community solution to further power online monitoring and analysis across its customer engagements. Connotate enabled the people who were already doing conversation analysis to automate the monitoring and collection process, which provided huge time savings.
Result:
Within two months of using Connotate’s patented “intelligent Agents” solution, StrategyOne’s productivity related to capturing relevant digital content more than doubled, thereby allowing them to deliver valuable insights to its clients more rapidly.
Testimonial:
“The really compelling aspect of Connotate with respect to other competitors was how easy it was to automate the collection of content from new sources rapidly and for such a low total cost. Connotate is very intuitive to use and much easier than other competing platforms we’ve worked with.”
Matthew Groch, VP of Global Analytics, StrategyOne
