Precise is the UK’s largest provider of media intelligence solutions, providing media monitoring and analysis to more than 25,000 public relations, marketing and media professionals.
Despite a huge arsenal of IT tools, Precise encountered difficulties parsing data from specialized Web sources to meet customer demand. Precise needed a way to monitor new Web sources and thereby deliver the unique coverage and market activity deemed essential by its customer base.
The company determined that creating its own application to aggregate the data required was neither scalable nor resilient – and it also would not solve the problem of quickly gaining access to new sources that might be required in the future. Precise chose Connotate to solve the problem.
“We use an array of tools, yet we could not solve the problem of quickly gaining access to the new sources our customers demanded. Connotate offers the functionality we need…and provides us with accurate results.” – Tony Prime, Chief Information Officer, Precise
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Gain a competitive edge by solving the complex problem of efficiently extracting data from news sources not served by traditional third-party vendors.
Connotate provides instant and easy access to critical data on thousands of niche sites. More than 25,000 people rely on Precise’s media intelligence monitoring, fueled in large part by Connotates’ Web data extraction. Precise employees who previously spent hours aggregating data from niche websites are now free to focus on more high-value tasks.