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Connotate is a data fusion company which uses software bots (agents) to harvest information. Fetch Technologies, founded more than a decade ago, processes structured data. The deal comes on the heels of some executive ball room dancing. Connotate snagged a new CEO, Keith Cooper, according to New Jersey Tech Week. Fetch also uses agent technology.
Also earlier this month, Connotate (New Brunswick) bought Fetch Technologies, a Calif. company in a similar business—big data analysis. In February the web data and extraction company also brought in a new CEO, Keith Cooper. Looking at both events, Outsell lead analyst Bill Trippe said, “In moves clearly designed to drive the company’s next stage of development … Connotate has hired a new CEO with significant growth and exit experience, and acquired its direct competitor.” Fetch’s former CEO has become president of Connotate.
A good portion (39%) of marketers also reported difficulty collecting customer data fast enough—a mandatory requirement for brands hoping to achieve immediate message personalization. Similarly, September 2011 findings from web data monitoring firm Connotate stressed the importance of real-time data collection: 83% of US data-aggregation managers said timeliness and freshness of the marketing message were important web data characteristics.
Connotate is a provider of social media and web data monitoring software that lets companies observe trends that are relevant to their business, and gain insight on consumer behavior. This translates into the ability to measure the reaction of customers to merchandising and marketing related changes, among other things.
And this week, the firm decided to extend its portfolio with the acquisition of competitor Fetch.
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