The Web is the largest and most powerful collection of knowledge and information ever assembled. And it’s readily accessible to everyone – but not to computers, analytics applications and automated processes.
Recognizing this, a team of computer scientists at Rutgers University set out to solve this deceptively difficult problem of transforming Web page content into computer-friendly data.
In 2000, the team founded Connotate to explore the potential of this brilliant idea:
That same year, a separate team of researchers at the University of Southern California also recognized the limitations of Web scrapers and came up with a similar approach – use machine learning to detect patterns in websites to deliver a solution that’s reliable and resilient.
For more than a decade, each team worked separately to gain traction in different vertical markets. The business potential and addressable markets of these two complementary technologies expanded exponentially when Connotate (NJ) and Fetch (CA) merged in January 2012.
Today, operating as Connotate, these two companies that shared a common goal are now delivering on a shared vision: