Monitoring and gathering information about markets and customers is an important fundamental to business strategy, enabling you to identify and analyze market trend, size and competitive threats.
A lot of this data is available on the Web. Connotate provides a solution which allows you to quickly add new data sources to the market and industry data points you are monitoring, as well as deliver real-time changes from data sources to help you identify trends and anomalies that may affect the market or competitive landscape.
- Track consumer sentiment: Automatically extract data that is otherwise difficult to obtain from online forums, blogs and other specialized sites
- Update market research in real-time: Obtain a real-time flow of customer conversations from online sources to refresh results from existing market research studies
- Compare internal and external sources: Validate internally-collected data by comparing into to data from external sources
- Spot trends faster: Identify market opportunities and/or signs of trouble (early warning system)