Market Research

Monitoring and gathering information about markets and customers is an important fundamental to business strategy, enabling you to identify and analyze market trend, size and competitive threats.

A lot of this data is available on the Web.  Connotate provides a solution which allows you to quickly add new data sources to the market and industry data points you are monitoring, as well as deliver real-time changes from data sources to help you identify trends and anomalies that may affect the market or competitive landscape.  

  • Track consumer sentiment:  Automatically extract data that is otherwise difficult to obtain from online forums, blogs and other specialized sites
  • Update market research in real-time: Obtain a real-time flow of customer conversations from online sources to refresh results from existing market research studies
  • Compare internal and external sources: Validate internally-collected data by comparing into to data from external sources
  • Spot trends faster: Identify market opportunities and/or signs of trouble (early warning system)

News Items

  • Press Release
    Connotate Survey Uncovers Enterprise Perceptions on the Value of Big Data
    11/15/12

    Enterprises flock to Big Data – return on investment remains elusive


  • IDC Analyst Connection: Diving Deep Outside the Firewall for Market Research Insights
    10/16/12

    For many enterprises, Big Data is now a mainstream concern, as evidenced by changes in organizational structure and budgets to focus on this area. However, most enterprises have yet to tap into the vast resource of data outside the firewall to incorporate Web-based Big Data in real time. The Web provides a lot of data that can be useful to market research efforts, particularly if organizations go beyond analyzing quantitative data such as statistics or demographics and look at customer sentiment as revealed in comments on product reviews as well as posts on social networks. A series of questions were posed by Connotate to David Schubmehl, research manager at IDC, on behalf of Connotate's customers.


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